Using ChatGPT to accelerate a charity’s growth
Meet Charlie who is transforming how Bloomsbury Football identifies funders and expands operations across the UK.

“There are a lot of things stopping young people playing. We exist to try and break down those barriers.”
Helping support Britain’s future
When Charlie started Bloomsbury Football Foundation, it was just him with a bag of footballs and four kids on a pitch in Camden. Today, the charity supports 7000 children from disadvantaged backgrounds across London.
As they grow, ChatGPT has become a pivotal tool in helping them manage daily admin, support coaching sessions, identify potential new funders and plan future expansions. Crucially, it helps the charity’s Founder & CEO, Charlie, and his team spend less time at their desks and more on the pitch with the kids.

“It started with just me, four kids and a bag of footballs in Camden” —Charlie

David runs a training session with kids at a pitch in Camden.

Charlie watches on as kids run a football training drill.

“What we do is all about human connection.” —Charlie

Kids from Bloomsbury Football Foundation play a match during a training camp.

David uses Bloomsbury’s coaching tool, powered by ChatGPT, to help make a training session more fun for the kids.
“By 2030, we want to be in 5 cities across the UK, supporting 40,000 boys and girls every week.”